David Bishop was one of the many aliases used by scientist David Bruce Banner in the 1977-1982 live-action superhero fantasy series, The Incredible Hulk. David Banner wanted the world to continue believing that he was actually dead - a possible murder victim of his own alter ego, the Hulk. In order to function with anonymity, as well as avoiding the attention of a snooping investigative reporter named Jack McGee, Banner adopted a different alias in nearly every town he journeyed to. Almost all of his identities maintained his actual first name, with a spelling variation of his last name. The David Bishop identity was used in "Rainbow's End".
Banner assumed the David Bishop alias in 1978 when he journeyed to the San Remos race track after learning that horse trainer Thomas Logan had developed a supposed "miracle vitamin" that he used to calm wild horses.