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| Ashy Slashy's Hardware & Sex Emporium | |
| Continuity: | Ash vs Evil Dead |
| Aliases: | Brock's Hardware Ash Williams' Hardware & Sex Emporium |
| Category: | Business |
| Continent: | North America |
| Country: | United States of America |
| State: | Michigan |
| County: | Kenward County |
| City: | Elk Grove |
| Residents: | Ash Williams; Brock Williams |
| 1st appearance: | "Family" |
Ashy Slashy's Hardware & Sex Emporium is a fictional location featured in the Evil Dead multimedia franchise. It is associated with the Ash vs Evil Dead television series on Starz and appeared in season three of the series. It was introduced in the beginning of the season premiere episode, "Family".
Description[]
This was formerly known as Brock's Hardware, and was inherited by his son, Ash Williams, upon his father's death. When Ash became the hero of Elk Grove, he re-opened the hardware store, and diversified its product to include adult toys. Ash performed in his own commercials for the shop, taking ownership of the formerly negative nickname "Ashy Slashy", and marketed it as a term used to describe slashing prices. His commercials showed an attractive assistant acting alluring while wearing the company smock. Even Ash wore a smock with a hand-written name tag scribbled in Sharpie.
Staff[]
Notes[]
- Brock's Hardware was first referenced in the season two premiere, "Home". A sign for the business could be seen on the side of Brock Williams' truck.