S.U.R.E.

S.U.R.E., also known as Steele's Universal Robot Emporium, was a business that conducted illegal operations in terms of robotics and hardware.

Some time ago, the adventurer known as Cliff Steele had his cybernetic body destroyed, including his still-living brain. His old comrade, Niles Caulder, managed to download his consciousness digitally onto a disc so that it could be repurposed into a new form.

Unfortunately, hackers got a hold of the digital consciousness and succeeded in replicating it. They created their own facility filled with Robotman facsimiles, and even some of their street-level customers were able to build their own Robotman, which now included Cliff Steele's memories and personality.

When the real Cliff Steele heard of this, he and teammate Coagula tracked S.U.R.E. down to their manufacturing facility and destroyed all of the replicated copies. Niles Caulder insured that nobody else would be able to replicate Cliff's consciousness.