Brand Corporation

The Brand Corporation is a fictional business featured in comic books published by Marvel Comics. It is part of the mainstream Marvel Universe and first appeared in Amazing Adventures #11 in March, 1972. They are most often presented operating in opposition to people such as the Beast, the Avengers, the Defenders and Deathlok.

The Brand Corporation is a subsidiary of the Roxxon Oil Corporation as well as a partner with other Roxxon-owned companies such as Cybertek. They are a scientific research plant whose corporate headquarters is based out of Long Island, New York. They also have a facility in Jamaica, Queens. They have also had dealings with the Secret Empire. The Brand Corporation has facilitated the rise of super-powered individuals, many of whom went on to become costumed super-villains.

In his youth, Hank McCoy worked at the Brand Corporation as a research scientist after retiring from active duty as a member of the X-Men. It was during his time at Brand that McCoy put together a formula that upon consumption, prompted secondary mutation, transforming him into a true "Beast" with dark blue hair, fangs and claws.

The Scarlet Witch once fought up against the Living Laser at the Brand Corporation facility. She favored poorly during the fight, which was exacerbated by the presence of several Brand security thugs armed with laser weapons. Through the course of this incident, the Living Laser acquired the Serpent Crown.