Tru Blood

Tru Blood is an artificial blood substitute featured in the television series True Blood. Created by a Japanese firm, Tru Blood enables vampires the ability to sustain themselves without having to resort to drinking blood from humans. Because of this, vampires were able to "come out of the coffin" and reveal their existence to mainstream humanity. Though many vampires are satisfied consuming Tru Blood, many more scoff at the invention, citing it as a poor imitation for the real thing.

Tru Blood was first seen in the series' pilot episode, "Strange Love", when a "good ole boy" vampire named Wayne Bosen purchased a four-pack from a Grabbit Kwik store in Renard Parish.

Vampire Bill Compton began drinking Tru Blood on a regular basis when he decided to start mainstreaming. He later went back to live feeding.

Tara Thornton guzzled two four-packs of Tru Blood at Merlotte's after first becoming a vampire.

Notes & Trivia

 * Sometimes spelled Tru-Blood.


 * The HBO shop sells four-packs of Tru Blood over it's website. The color and packaging is the same as seen on the series, but the contents are actually orange-flavored soda.


 * Bill Compton's favorite flavor is Type O.


 * May be served cold, but most vampires prefer their Tru Blood warmed to simulate the taste of fresh human blood.


 * Hoyt Fortenberry is one of the few human beings who actually enjoys drinking Tru Blood.


 * The loading screen for the True Blood: The Complete Third Season blu-ray collection shows a bottle of Tru Blood that progressivley depletes itself.